DEVATWIST
Packaging Design + Surface Pattern Design

Creative Direction: Nerissa Ritchie

An evolution of my 2019 design for the same product. The original design aimed to offer a straightforward visual explanation of the product and introduce an illustrated language to DevaCurl’s visual identity. With the update, I maintained the same simple impression of product function while adjusting the look, tone, and feel to align with updated branding. The original design and updated design were intended to position the DevaTwist as a prestige hair wrap with added benefits compared to its lower price point competitors.

Surface Pattern Design
After exploring numerous patterns and colorways, the team aligned on the airy, spa-like feeling of the wave pattern in white and green. The pattern hints at both the texture of curls and the twisting nature of the wrap.