DRY NO-POO, DUAL ACTION DRY SHAMPOO

Campaign Development, Packaging Design + Graphic Design

Creative Direction: Tia Strandfeldt and Casey Castille

Dry No-Poo is a dual-action product that refreshes roots and revives mid-lengths to the ends.
The packaging and ad design convey the new twisting nozzle function and dual action quality of the product in an easily digestible way.