MIST OF WONDERS LEAVE-IN

Campaign Development, Packaging Design + Graphic Design

Creative Direction: Casey Castille and Tia Strandfeldt

Launch campaign for Mist of Wonders, an innovative, continuous spray leave-in conditioner with refill pouch.

In the spirit of disrupting the competitive moisturizing leave-in product landscape, Mist of Wonders was developed to fill a gap in the DevaCurl product line. Th packaging design highlights the numerous product benefits while emphasizing the main points of difference: the ‘misty’ application and the ‘do-it-all’ magic within a single product.

I worked on concept, packaging design, and designing various campaign assets.